How To Perform A Gap Analysis: A 9-Step Guide

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If you’ve ever felt lost trying to align your goals with your current situation, you’re not alone! Many people struggle with understanding where they are versus where they want to be. It can be frustrating to realize there’s a gap in performance or progress, and you might wonder how to pinpoint and address it effectively.

But don’t worry, I’m here to help! If you stick around, I’ll guide you through a simple, step-by-step process to perform a gap analysis. By the end, you’ll have tools to clearly see what needs to change and how to make it happen.

We’ll cover everything from defining your goals to developing an action plan, plus some useful tools to aid your journey. Let’s bridge that gap together!

Key Takeaways

Stefan’s Audio Takeaway

  • Start by defining the scope and specific objectives of your gap analysis.
  • Assess your current state using relevant data to understand where you stand.
  • Identify and quantify the gaps between your current and desired states.
  • Analyze root causes of the gaps to figure out why they exist.
  • Prioritize gaps based on their impact and urgency for resolution.
  • Create a detailed action plan with clear responsibilities and deadlines.
  • Implement the plan, monitor progress, and adjust as needed using KPIs.
  • Review results regularly to iterate and improve your strategies continuously.
  • Utilize tools like Trello, Google Sheets, and Tableau to streamline the process.

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How to Perform a Gap Analysis Step-by-Step

Gap analysis is a practical tool to identify the difference between the current state of a process and the desired future state. It helps organizations understand where they stand and where they need to go. By following a few systematic steps, you can effectively conduct a gap analysis that delivers actionable insights.

Step 1: Define the Scope and Objectives

First off, you need to be crystal clear on what you want to analyze. Is it your sales process, customer service, or perhaps production efficiency? Defining the scope means setting boundaries on what will be included in the analysis.

Your objectives should be specific and measurable. For instance, instead of saying, “I want to improve sales,” you might say, “I want to increase sales by 20% in the next quarter.” This clarity will guide your analysis and keep you focused.

Step 2: Identify the Current State

Now that you know the “where” and “why,” it’s time to take a good hard look at your current state. Collect data that reflects how things are currently running. This could be sales figures, customer feedback, or employee productivity metrics.

For example, if you’re analyzing customer service responsiveness, examine average wait times and customer satisfaction scores. Use tools like surveys or analytics software to help gather this data. The more accurate your current state data is, the more effective your analysis will be.

Finally, document everything. Visualization tools like flowcharts can help present this information better. It should be easy for anyone to read and understand what your current scenario looks like.

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Step 4: Identify and Quantify the Gap

Once you’ve got a solid understanding of your current state and your desired future state, it’s time to pinpoint the specific gaps between them. You need to ask yourself: What exactly is preventing you from reaching those goals?

The first thing to do is gather quantitative data. This might involve analyzing performance metrics, sales numbers, or employee productivity data.

For instance, if your goal is to improve customer support wait times by 40%, but your current data shows only a 10% improvement, you’ve got a clear gap. It’s a 30% difference that needs addressing.

It helps to capture this information in a clear format. You could even create a visual representation to showcase the differences clearly. This makes it easy for people to understand where the problems lie.

Step 5: Analyze the Root Causes of the Gap

Now that you know what the gaps are, it’s time to dig deeper to find out why they exist. This involves analyzing the underlying issues that contribute to these gaps.

Start with questions. Why are sales not meeting targets? Is it a lack of training or maybe marketing isn’t reaching the right audience?

Using the example of customer support, if your analysis reveals that wait times are lengthy due to understaffing, that’s a root cause you can tackle directly.

Utilizing tools like the “5 Whys” technique can be helpful here. Keep asking “why?” until you reach the root cause. Just be sure to get your team involved. Different perspectives can lead to new insights.

Step 6: Prioritize the Gaps

Not all gaps are created equal. Some might require immediate attention, while others can wait. Prioritizing is all about focusing your efforts where they’ll have the most impact.

Evaluate each gap based on the potential benefits of addressing it. For example, if resolving inventory issues could save you thousands of dollars annually, then that should probably be at the top of your list.

Using a scoring system can help here. Rate each gap based on criteria like cost savings, customer satisfaction improvements, and time required to make changes.

By doing this, you can create a clear action plan that prioritizes gaps in a logical way. This way, you’re not scattering your resources thin over too many issues at once.

Step 7: Develop an Action Plan

Here comes the fun part – developing a plan. You’ve done your research, analyzed the data, and prioritized your gaps. Now, it’s time to create an actionable strategy to close those gaps.

Your action plan should include clear steps, assigned responsibilities, and deadlines. For instance, if you need better customer support, your plan might specify hiring new staff by a certain date.

Make sure to involve your team in this process. It fosters accountability and gives everyone a sense of ownership.

Consider breaking your action plan into phases to make it more manageable. Small wins can keep the team motivated and on track.

Step 8: Implement and Monitor the Action Plan

With your action plan ready, it’s time to execute. This involves rolling out your strategies while ensuring the team is aligned and aware of their responsibilities.

As you implement your plan, keep close tabs on progress. Use key performance indicators (KPIs) to monitor success. For example, if you aim to cut customer support wait times by 40%, track actual wait times to see if your efforts are working.

Regular check-ins can help identify any roadblocks along the way. If something isn’t working, be flexible and tweak your strategy as needed. This is where things can get dynamic!

Step 9: Review and Iterate

Your gap analysis doesn’t end with implementation. It’s a continuous process. After a set period, review the results of your action plan.

Are you closing those gaps? Are new issues arising that need attention?

Use this review to iterate on your strategies. If certain approaches worked well, consider expanding them. If a strategy didn’t have the intended impact, it’s time to reassess.

Continuously soliciting feedback from your team can provide valuable insights, ensuring you stay adaptable in your approach.

Useful Tools for Gap Analysis

Having the right tools in your toolbox can make gap analysis a whole lot easier. Here are some options to consider:

  • Trello – Great for organizing tasks and tracking action plans.
  • MindMeister – Perfect for visually mapping out your current state vs. desired state.
  • Google Sheets – Use it for data analysis and KPI tracking.
  • SurveyMonkey – Useful for gathering qualitative data from customers or employees.
  • Tableau – Fantastic tool for data visualization, helping present complex information simply.

Using these tools can streamline the process and ensure you have a clear pathway to closing those gaps.

FAQs


A gap analysis identifies the differences between the current state and the desired future state of a business or project. It helps organizations pinpoint areas for improvement and develop strategies to bridge those gaps efficiently.


Useful tools include SWOT analysis, benchmarking, interviews, surveys, and diagramming tools. These help in visualizing gaps and facilitating better understanding and identification of root causes.


A gap analysis should be conducted regularly, typically annually or bi-annually, or whenever significant changes occur within the organization. This ensures ongoing alignment with strategic objectives and timely identification of any emerging gaps.


The first step is to define the scope and objectives of the analysis. Clearly identify what areas you want to evaluate and what you aim to achieve, ensuring alignment with overall business goals.

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Stefan

Stefan is the co-founder of BizzPlanner.AI. A content creator at heart, swimming through SAAS waters, and trying to make new AI apps available to fellow entrepreneurs.

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